Ive been trying different note taking and writing apps because I need to capture thoughts as theyre happening, like I do in my Moleskin. Evernote, Penultimate and Note all were nice to explore and have nice layouts but I quickly stopped using them. They were less about the act of writing thoughts down and more about the organization or presentation of information. iA Writer slowly grew on me with each use. Im able to my focus on my writing and write almost as fast as Im thinking without being bothered by extraneous formatting issues. Im also able to review and revise what I wrote as easily. Whether Im writing the content of a news letter, or recipes that Im perfecting, this app allows me to do it as easily as if Im writing on paper! I can then finesse the text fonts and formatting in other apps that specialize in graphic design if I need to.